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CloudGeometry2022-2024EU Relocation

Crisis-Driven
QA Team Transformation

"What once seemed like an impossible challenge transformed into one of my greatest achievements"

14
Team Members
6-7
Months
5
Product Lines
1
Original Member

The Situation

As Head of QA, I led our 14-person quality assurance team through a comprehensive transformation when our company unexpectedly relocated operations to the European Union. Having joined the company just two months prior in January 2022, I needed to rapidly adapt my leadership approach when the relocation was announced in March 2022.

Our team, originally composed entirely of CIS region professionals communicating primarily in Russian, supported five distinct product lines across multiple technical domains, all of which needed continuous quality support during this business-critical transition.

100% CIS Region
Original team composition
2 Months
Time in role before crisis
5 Products
Continuous support needed

The Obstacle

Beyond the personal shock of this significant change to my own role expectations, we faced an existential business crisis that demanded immediate action while managing near-complete team dissolution. The transition triggered unprecedented attrition, with only one original team member remaining after a year.

I needed to simultaneously maintain service continuity, recruit across multiple regions, establish new communication frameworks across time zones, and integrate diverse cultural backgrounds—all while the company was "fighting for its life" in emergency mode. The compressed timeline eliminated options for formal cultural integration programs, creating a pressure-cooker environment demanding pragmatic crisis management.

Team Attrition
Members leaving & frustration
Service Continuity
Across all product lines
Global Recruitment
CIS, EU, LATAM regions
New Frameworks
Communication protocols
Cultural Integration
Diverse backgrounds

Strategic Action Plan

Click each strategy to explore the implementation details

I implemented a triage-based change management approach prioritizing business continuity alongside targeted people strategies:

Psychological Safety

Weekly 1:1 Cadence

SCARF Model

Emotional Framework

Resistance Management

Proactive Engagement

Cornerstone Model

Stability Anchors

Clear Communication

Consistent Rhythms

Workload Management

Strategic Adjustments

Growth Framing

Opportunity Focus

Team Health Checks

Regular Monitoring

The Result

What once seemed like an impossible challenge—rebuilding an entire QA function while keeping five product lines running—transformed into one of our greatest achievements. Within 6-7 months, the team not only survived but emerged stronger, with all quality metrics intact despite the storm we'd weathered.

The moment when client feedback began highlighting our seamless transition—unaware of the behind-the-scenes upheaval—felt like finally reaching solid ground after months at sea. The approach of working through key team members proved invaluable, creating islands of stability that others could cling to during uncertainty.

Most telling was watching team members who once questioned their future begin taking ownership of their new roles, creating a resilient multinational quality organization where language and cultural differences became strengths rather than barriers.

Key Insight

In crisis lies opportunity—what started as an unwelcome disruption ultimately created a more adaptable, diverse quality team better positioned for future challenges.

6-7 Months
To Rebuild
100%
Quality Maintained
Zero
Client Incidents
5
Products Supported
Global
Team Diversity

Ready to Transform Your QA Organization?

Let's discuss how strategic leadership can guide your team through challenging transitions